The LEGO Group has unveiled its Christmas ad campaign which invites families to take a peak behind the doors of its holiday workshop.
Titled The Holiday Worksho‘, the campaign was directed by Michael Gracey, known for The Greatest Showman and Better Man. The 74 second spot is soundtracked to Daft Punk’s ‘One More Time’.
The film follows Daft Punk minifigures, alongside a Yeti and a minifigure of LEGO F1 Academy driver Esmee Kosterman as they race to reach a tiny glowing yellow door, the entrance to the workshop. Once there it is soon revealed that the figures are late for work and audiences follow a single LEGO brick through the Heroes, Northern Lights, Vehicles and Music departments.
Michael Gracey, director of The LEGO Holiday Workshop, said: “I loved the concept that behind this secret door, there might be an entire world you never knew existed. And with LEGO bricks, that world really could be anything.
“We decided to tell the story through the eyes of one little LEGO brick, following its journey through this extraordinary workshop as it passes from one character to the next. I love that something so small connects so many iconic characters from completely different universes as they each contribute to a single creation. At its heart, it’s an idea I’ve always believed in — that there’s something incredibly joyful about making something with your own hands, but perhaps, an even greater joy in giving it to someone else.”
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