Manchester City has opened a new flagship store at Medlock Square, East Manchester, with its strategic partner Puma and retail partner Stichd.
The three-floor shop, which spans over 21,000 sq ft, is the biggest ever launched by the club.
It features an interactive “make it yours” customisation station, as well as an expanded range of Manchester City products, including kits, training wear, lifestyle collections, exclusive stadium store merchandise and memorabilia.
A new City football group area of the store has also been introduced, with visitors able to browse a range of products from the group’s global clubs including Palermo and Girona.
The site has a range of new technology “to further improve the shopping experience for fans,” such as an upgraded printing station for shirt personalisation and faster checkouts.
To celebrate the launch, an exclusive store preview event took place on the evening of 4 November, followed by a screening of Man City men’s game v RB Leipzig.
Former Manchester City football players Joe Hart and Steph Houghton will also be in attendance at the shop from 10am to 1pm on 5 November, as it officially opens to the public.
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City Football Group chief marketing and fan experience officer Nuria Tarré said: “Opening our new flagship City store at Medlock Square alongside Puma and Stichd is an exciting moment for the club and our fans.
“Our retail offering, both in the UK and globally, continues to expand and develop and the new store will provide fans and visitors with a wider range of products including exclusive items, in addition to faster checkout options and technology improvements to provide an even better choice, experience and service to our fans.”
Puma vice-president for global retail Ronald Reijmers added: “For City fans and Puma consumers, the store is where the brand comes to life.
“It’s where fans get their first feel of the new kit, personalise their shirt with their name and take home something truly their own.
“The new City store takes this experience to the next level, with more space, a broader product range and enhanced technology to make every visit even more special.”
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