Bershka has opened a new store at Landsec’s Westgate Oxford shopping centre.
The new shop, which launched on 29 October, brings “one of Europe’s most recognisable youth fashion brands to Westgate Oxford,” according to the business.
It follows a series of recent new additions to Westgate Oxford, including Sephora and Lego.
Landsec head of retail and hospitality leasing Pablo Sueiras said: “Bershka is a fantastic addition to Westgate Oxford and further reinforces the destination’s position as a leading retail and leisure destination.
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“As retailers focus investment on locations that can deliver reach, engagement and growth, Westgate Oxford continues to attract sought-after brands and concepts.”
He added: “With a loyal Gen Z customer base, Bershka brings a fresh dimension to our fashion offer and enhances the appeal of the destination for both new and existing visitors.”
In August, Bershka launched its first permanent store in the US, based at Aventura Mall, Miami.
Last month, the fashion brand also unveiled a new site at Lakeside shopping centre in Essex.
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