Läderach has expanded its presence at Selfridges London with a significantly larger concession in the department store’s newly refreshed chocolate hall.
The new concession builds on the success of the Swiss chocolate retailer’s original Selfridges counter, which opened in March 2025.
Now moving into a new 35 square metre space, the expanded location will stock a broader selection of the brand’s fresh chocolate creations.
Läderach’s signature frischschoggi counter is at the heart of the new concession.
Translated as “fresh chocolate” in Swiss German, frischschoggi is presented in large, handcrafted slabs, which are freshly broken to order and sold by weight.
Customers will be able to choose from a selection of flavours, including the frischschoggi Dubai, alongside established favourites and regularly changing seasonal creations.
Related Story
Its new autumn 2026 collection will also be available, as well as the launch of a new range of hot chocolates.
The new collection transforms premium Swiss chocolate into a hot drink available in hazelnut milk, dark, and matcha.
The larger space will also sell an expanded assortment of pralines, truffles, tablets, chocolate figures, gifting collections and seasonal specialities.
Läderach UK general manager Kari Nigro said: “Our original Selfridges counter has introduced so many new customers to Läderach over the past year and a half, so we are delighted to be expanding into a much larger space as part of the newly refreshed chocolate hall.
“Selfridges is known around the world for bringing together exceptional brands and experiences, making it the perfect setting in which to showcase more of what makes Läderach distinctive.
“From our signature frischschoggi to our handcrafted pralines and seasonal creations, the new concession will give customers the opportunity to explore a far greater selection of our chocolate.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
